View the early years 1916-1920s through newspaper ads .

“14,109 feet above sea level, 120 turns, 12 1/2 miles”

Chalmers ad from the 1916 Pikes Peak Hill Climb race.

1916 PPHC

The first race was split over two days. Motorcycles raced on day one and automobiles day two. On the second day there was three events. The cars were divided in two events by engine size and the third event was a “Free for All” and considered the main event with the Penrose Trophy going to the winner.

Local General Goods store in Colorado Springs newspaper ad from the 1916 PPHC race

A strange ad from the Rocky Mountain News in Denver Colorado prior to race day. The Briscoe Motor Company was banned . (?)

Briscoe Motor Company ad

With three events more then one car company had the ability to claim to be the winner of the Pikes Peak Hill Climb. While some hide the fact,  others went as far as listing which event they won.

The Hudson Super-Six ” You don’t care to climb Pike’s Peak at the speed the Super-Six showed it could”

1917 Stromberg Carburetor ad from the PPHC in 1916

WW2 halts the race in 1917,1918, 1919 

Lexington wins in 1920 !

Denver Colorado Lexington Dealership ad from the 1920 Pikes Peak Hill Climb race

1921 King Rhiley wins 

Hodson wins at the 1921 Pikes Peak Hill Climb

The ad above was the first ad in the local newspapers that used a race photograph instead of a drawing or dealer image. The ad mentions the victory in the snowstorm and also refers to the Hudson’s win in 1916. The ad below for the Lexington shows a more typical drawing based ad, with a very nice representation of the road to the summit.

Lexington ad from the 1921 Pikes Peak Hill Climb race.

1922 PPHC “Official Ambulance” 

1922 Pikes Peak Hill Climb race Official Ambulance ad
Not something you see everyday. A law firm sponsoring the ambulance for the 1922 Pikes Peak Hill Climb race. The ad was from the Gazette Telegraph in Colorado Springs Colorado. (If you can identify the make of the ambulance , let me know)  Another point of interest is the “Westinghouse Shock Absorbers” . 

The Ford hot rod driven by Noel Bullock made a huge splash in 1922 winning the race overall.  Western Auto Supply Company from Denver Colorado used the”Rajo Head’ PPHC win in their ad. To the right, a local Ford dealer featured him in their 1922 ad haling the first win ever for a 4 cylinder at Pikes Peak.

1923 PPHC

One of my favorite ads from the early 1920’s from the Pikes Peak Hill Climb

1923 Parco Gasoline ad for the Pikes Peak Hill Climb race.

Nice to see several pictures of the race cars and drivers. Seeing the early service station is nice too.

insert from 1923 PPHC Parco Gas ad
insert from Parco ad

1924 Pikes Peak Hill Climb

The Lexington camp went all out in 1924 taking the overall win and being awarded permanent possession of the Penrose trophy. The local Triangle Gasoline station took out this amazing advertisement to honor the win.

Below, the first Firestone Tires ad at Pikes Peak was in 1924

1923 Firestone Tire ad from the 1924 Pikes Peak Hill Climb race.

Below is a rare photograph showing the local Firestone Tire Shop in Colorado Springs. The winning Lexington race car is at his shop.! Hard to see, but that is also the Penrose trophy to the right of the Earl Udick. Great period photograph.

Hope you enjoyed seeing this group of advertisements from the 1920s.

If you would like to see additional ads from other decades contact me with what years you are interested in and I can put something together for the most popular requests.

Leave a Reply

Your email address will not be published. Required fields are marked *